How often we, in the web SEO business, chase down every rumor and scrap of information about search engine optimization, especially for Google. How seldom we get it straight from the horse’s mouth. Ok so most SEO consultants will know him, but for those that don’t – may we introduce Matt Cutts: Gadgets, Google, and SEO, a blog by a bona-fide Google engineer.

Chock-full of SEO wisdom, this candid blog should be mandatory reading for every budding web entrepreneur. A great example is the glossary section, with some down-and-dirty dirt on breaking a URL into its component parts, and busting some jargon on algorithms. And note, he doesn’t burble on about meta-tag voodoo and link-exchange witchcraft, he just tells you what’s going on!

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