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Category: Social Media

Michael Arrington Thinks That Reputation Isn’t Going To Matter Anymore

Of course, this sounds like both irony and wishful thinking. Arrington both rides a wave of reputation to the bank each month (Techcrunch), being the only technology news source regularly quoted by Reuters and Associated Press, and dies a little on the sword of reputation each night, with the ugly rumours about his behaviour, his controversy for conflict-of-interest situations, and his abominable accuracy record.

But anyway, in “Reputation is Dead“, he makes a case that since it will be possible to find dirt on anyone, then that will mean that dirt won’t matter anymore. That’s the web of Facebook, Twitter, your old blog, what-have-you preventing you from getting that next marketing job. The counter-argument is that everyone will need to buy reputation-insurance. Continue reading

Hits and Misses on Predictions for the Social Web in 2009

Over at Search Engine Watch, I just saw the 7 Social Media Predictions for 2009.

Now, you know we’re all just bloggers here, and my swami turban is just as pretty as SEW’s, so I figured I’d see if I can refine the list by picking which predictions will hit and which will miss.

1. Social Media Continues its Rapid Growth – Hit! Hey, like this is hard to predict?

2. Business Networks Surge as Economic Crisis Continues – Miss. I’ve been on the web since it started, and I haven’t seen walled gardens disappear yet. Companies like Yahoo and Apple tighten their grip, if anything. And do you think MSN Spaces will just help you pack when you move to Google’s Blogger?

3. Many Free Services Will Become Defunct – Miss! The thing is, web server space and tools are so cheap, you basically can run them out of your closet. And Open Source software has been with us since the 1970s. People can afford to keep doing it for a hobby. I can see more aggressive marketing, though.

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Lessons Learned From Twitter Hacking

It’s the kind of story that really gets your attention: Twitter, by any measure the most buzzed about network of 2008, got hacked by an 18-year-old!

With absolutely no skill or finesse involved, either. Anybody reading this could have done the same. You just download a free password-cracker program like Crack, John the Ripper, L0phtCrack, or Cain, point it at a log-in page, and leave it run for a couple of days. It’s that simple.

Dictionary attacks have been used since at least the 1980s, before the World Wide Web even came along. System admins have been scolding users for keeping easily guessed passwords around for almost that long. So the fact that you can be on the staff of a hip, trendy ‘Web 2.OH’ company and not know better just goes to show that this problem is never going away.

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Social Media & Viral Marketing

Social media marketing is the method for generating publicity through social media and online community websites.

It is important to know what social networks are.

While online dating websites could be considered the new ‘night clubs’, social networks are the new malls…places to hang out.

The malls are built by the users and not many rules prevail and without any rules users are connecting with each other and creating content for other people.

People are putting their personal lives online for public display in exchange for human connection.

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