Slinky Search | Internet Marketing

Online Marketing Advice, Tips & Strategies

Category: Web Design

How to Design For People Who Use Mobile

More people will access a website using mobile than they will using a desktop or a laptop. That’s just the way the world works today, so you have to think about responsive web design for people who use their phones to look up companies, make purchases, and just browse the web.

In order to optimize your designs for people who browse on their phones, think about the following areas:

Simplicity

Remember that the person who is looking at your web design is going to be on mobile, which means simplicity is king. Take away anything that isn’t strictly necessary or anything that will make load times faster. Think about the necessities of your design, including the logo, contact information, store locator, and key information that the person is probably looking for.

Keep the blocks of text and huge images for the desktop websites. When possible, use things like lists or drop-downs to avoid large amounts of text.

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Google Chrome Browser

Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.

Google’s Chrome browser is now officially available as a beta, offering the promise of increased speed, security and usability. During a conference call and Webcast with the press today from the Googleplex in Mountain View, Calif., Google trotted out a line-up of engineers to explain what is new for Web users and what Google hopes to gain with Chrome.

Usability and SEO

The search engine’s job is to deliver the most relevant result against a given search query. In order to be seen as “relevant” to the search engines, you must first be relevant to a user of your web site.

There are no shortcuts here.

You need quality content and pages upon pages of supporting content.

Too often, people redesign their web sites to make them more “user friendly.” They believe this is accomplished by having fewer pages with less verbiage and more graphics.

If you think about it, though, people use search to read and research when they’re looking for your business.

Blogging for SEO success

Blogs are great for helping to boost your search engine rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you post on a frequent basis.

While the main goal of your blog may be to express your thoughts, talk to your customers in a more personal way or as a method to promote your product or services, there is another significant part to blogging.

Search Marketing

Because of the frequency of active blogs the search engines have put a lot of weight on blogs that are purposeful and those that tend to stay on topic.

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