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Category: Digital News

Penguins and Pandas and Pagerank, Oh My!

We’re downright nostalgic for the good old days when SEO work didn’t involve so many animal names. here’s the latest breakdown on Google Panda vs Google Penguin and what they mean to you. It’s a great resource and you should read it carefully, because there’s a lot of half-baked theories and general panic going on out there and this post is a smooth voice of reason.

Let’s try to view the Google Penguin update rationally: Keywords are not dead. Even Google’s own webmaster guidelines advise “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” That’s all you have to do. Deep breaths, everybody. We’ll get through this. Continue reading

Strange Search Engine Ruling By United States Judge

In Nevada, USA, a judge has made an unusual ruling regarding search engines. To say the least.

See, Chanel (a fashion and beauty company) was in a fit because counterfeit websites are ripping off their good name. Fair enough. Then they had a court ruling to seize all of the domains (raising an eyebrow here, but possibly justified). But then the judge also ordered “all Internet search engines including, but not limited to, Google, Bing, and Yahoo, and all social media websites including, but not limited to, Facebook, Google+, and Twitter” to remove any index listings for the counterfeit pages.

Uh, your Honour? I’m sure your desk in Nevada doesn’t have jurisdiction outside the USA, so what good will this do at all? You’ve heard of a little company called “Yandex”? It’s kind of in Russia…

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Is Google Getting Blamed More Than It Should?

It’s hard to believe that we’re still hearing about Panda. It seems as old as Y2K now. Yet here we are looking at another story about a webmaster sore at Google over it. Search Engine Watch gives us a refreshing reality check: Maybe a site drops in Google’s SERPS just because its junk?

There’s also, at the bottom of the article, a handy list of things to check when your site rankings drop. It’s good to keep in mind that sometimes webmasters throw themselves into a panic when they don’t have to. We’ve seen web-workers at lunch with a laptop: They order lunch, hit F5, pay the cashier, hit F5, take a seat, hit F5, and they go “Whoa! We dropped three places!” and out the door they run while we watch their sandwich get cold, or until somebody eats it.

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Will Google+ Lead The Way For Erasing Anonymity On The Web?

Search Engine Land reports on Google’s latest move in its attempt to horn into the social networking banquet, where they’re going to start verifying an account identity. The chatter about this one is, surprisingly, more positive than you’d expect. While there are still concerns about online privacy, it seems that web users are sick of something else even more:

Trolls, scams, spammers, sock-puppets, and general fools using the whole wide world for their personal playground.

It is true that the state of the web as we know it does lend itself to a hostile environment. Take the case of David Mabus, a Canadian who made a career out of sending thousands of threatening emails and IMs to everyone he saw on the web for more than ten years. He has just now been arrested. If you were on any side of an issue opposite him, chances are you were threatened under one of his many accounts.

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How Google+ Could Change The Rules Of the SEO Game

In the film Minority Report, we see that advertising in the future is triggered by iris scanners who identify you by eye pattern and use that to have talking billboards address you by name. Our present is getting closer and closer to that science fiction scenario!

The latest musing on Google+ is over at SEO Chat, which asks How Google Plus Could Change SEO. There’s a list of features which Google+ adds, each of which have the handy side effect of offering more targeted advertising.

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Have You Felt The Wrath Of The Panda Yet?

SEO bloggers were abuzz only a few months ago about the mighty Google update. Nicknamed “Panda”, this was the update that was to limit the ranking of low-quality text-farm type sites that clog search results. The new update valid about June of 2011 is Panda 2.2, and Search Engine Roundtable has the dirt on that.

Now, they didn’t specifically come out and say content farms… but it’s pretty clear that they were looking in their direction.

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If You Were Google’s CEO For A Day…

A fun bit of engagement over at Matt Cutt’s pad, asking What would you do if you were CEO of Google?. Cutts admits that he’d think in terms of big projects – starry eyed dreamer, and hey, nothing wrong with that. The comments also have a ball with this bit of day-dreaming.

But we’re the boring old practical idealist. In Eric Schmidt’s shoes, we’d either (a) put even more guns into Android than it has already, or (b) modify a Linux into a desktop OS and push it to compete head-to-head with Microsoft.

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Could September Finally Be Over Soon?

Once upon a time, the web was a frontier of exciting possibilities and intelligent conversation. Then America Online (AOL!) started up.

The influx of American kids logging in from Windows 3.1 machines completely swamped online culture, and it hasn’t recovered since. And long past the time when you thought AOL should have died, it keeps going, like a possessed Energizer Bunny.

Those of you who count on American customers for your web business, you know you have to allow for AOL users in your digital strategy. They still make up a tiny percentage of the web traffic!

Now Time-Warner is going to spin off AOL after having absorbed it 8 years ago. Amongst other ballast they’re dumping, they’re selling off… wait for it!… ICQ.

It takes a special kind of chutzpah to put a $300 million price tag on ICQ, in these days of Twitter hype. Yeah, sure, ICQ will come back any day now! But for a company that got its start as a game subscription service running on the Atari 2600, and has since survived not only the video game crash but the dot-com crash too, chutzpah is its middle name.

An SEO Expert’s Garden Of Lost Search Engines

Who cares about any other search engine but Google? Oh, OK, maybe Yahoo or Bing. But seriously, every single time you read a website marketing blog, it’s Google, Google, Google. It’s as if it were the only search engine in the world, as far as search engine optimization is concerned.

But what could we learn from optimizing for other search engines? And furthermore, what would the SEO world look like right now if we had one of these companies as the king of search instead of Big-Daddy-G?

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What if We Had a Global Economic Meltdown and the World Didn’t End Anyway?

Our reigning web entrepreneur guru, Paul Graham, is questioning how this recession will affect start-up markets. We’ve seen a ton of hand-wringing going on over the state of the world market lately.

Here’s the thing that I’ll say which is different from what everybody else says: We’re going to survive.

Yes, believe it or not, we’ll make it! We’ve seen this before during the Web Bubble. Lots of web companies died off in a hurry, but did you ever notice that these were companies which weren’t based on a very good idea to begin with? The hardy companies that knew how to really make money kept going; they even got richer during the worst of the Web Bubble!

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Lessons Learned From Twitter Hacking

It’s the kind of story that really gets your attention: Twitter, by any measure the most buzzed about network of 2008, got hacked by an 18-year-old!

With absolutely no skill or finesse involved, either. Anybody reading this could have done the same. You just download a free password-cracker program like Crack, John the Ripper, L0phtCrack, or Cain, point it at a log-in page, and leave it run for a couple of days. It’s that simple.

Dictionary attacks have been used since at least the 1980s, before the World Wide Web even came along. System admins have been scolding users for keeping easily guessed passwords around for almost that long. So the fact that you can be on the staff of a hip, trendy ‘Web 2.OH’ company and not know better just goes to show that this problem is never going away.

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Google Chrome Browser

Google’s goals for its new Chrome Web browser are simple: Make the Web experience faster and, by extension, make more money for Google.

Google’s Chrome browser is now officially available as a beta, offering the promise of increased speed, security and usability. During a conference call and Webcast with the press today from the Googleplex in Mountain View, Calif., Google trotted out a line-up of engineers to explain what is new for Web users and what Google hopes to gain with Chrome.

Internet Usage Up

Almost half of all internet users now use search engines on a typical day

The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under onehalf (49%).

With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet’s all-time killer app, on a typical day.

The Pew Research Center’s Internet & American Life Project

Broadband use

Those who use broadband connections at home are significantly more likely than those who use dial-up to have ever tried using search engines at all, by 94% to 80%.

They are dramatically more likely to search on a typical day, and this difference persists when other factors, such as age and education, are held constant.

These are the percentages according to type of internet connections for those who search on a typical day: Broadband at home 58% | Dial-up at home 26%