While adwords marketing is often a great way to get traffic and conversions in your business, it often becomes overwhelming for the newcomer to manage, especially when you have a great many keywords. You can have better success for less cost using just 10 exact match keywords if you take into account these few tips.
- Choose short tail keywords for your campaign.
- Advertise on Bing. The keywords will cost less and you won’t start a bidding war because many advertisers stay in the Yahoo environment.