SEOMoz modestly states “If you’re looking for SEO secrets, you’ll be disappointed by this post.” Oh, we beg to differ. While it isn’t exactly Earth-shattering or surprising, we found this list of 16 Google Ratings Guidelines to be worth passing along, just because it’s obvious that many of you out there do not know them.

Take for example:

  • Generic Queries Are Never Vital – So why are there so many web entrepreneurs out there fighting tooth and nail over domains like “beer.com” and “vacations.org”? Sorry to break this to you, but most of us expect to find a rather unhelpful domain at a generic.com address, and we’re usually right.
  • Copied Content Can Be Relevant – That’s startling! We’ve had so much bad press about copied content drilled into our skulls that we’re going to avoid it anyway.
  • Ads Without Value Are Spam – Not news to you and I, but breaking headlines to a ton of landing pages out there. We’re guessing they’re all owned by people in third-world countries who haven’t gotten the news.
  • Google Raters Use Firefox – Yay! Not only our favorite browser, but our favorite add-on gets a plug too!


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