Developing a complete online marketing strategy is important for pretty much all businesses, including law firms. For a law firm such as Perth based Culshaw Miller, having a complete digital marketing strategy will help you direct your marketing efforts, will help you identify your weak points, and will help you gain a competitive edge on other firms in your area.
Unfortunately, not all law firms make good use of their digital marketing budget. Money is wasted on inefficient or out-dated types of marketing, which means that results are well below what they could be. If you would like to get the most out of your law firm’s digital marketing budget, then keep reading!
Why Do We Need A Marketing Strategy?
This is one of the most common questions that we get asked by law firms. Well, the answer is simple:
“Without a clear marketing strategy, you won’t be able to direct spending to the right places. Your marketing budget will probably be wasted to some extent, and you won’t be getting maximum return on investment.”
Any large scale process involving the expenditure of money needs some sort of plan. When it comes to online marketing, a clear, comprehensive digital marketing strategy is the best way to plan.
What Types Of Marketing Should Our Digital Strategy Include?
The short answer is that your digital marketing strategy should include every different type of digital marketing medium. In an online sense, these include:
- Google AdWords marketing, which isn’t necessarily very cost-effective for lawyers. However, this doesn’t mean that it shouldn’t be used. In fact, the opposite is true, especially for firms with large marketing budgets.
- Social media marketing (SMM), which also isn’t very cost-effective for lawyers. In reality, LinkedIn is the only social media platform that’s worth investing a lot of time or money into. Facebook should also be used, but to a much lesser extent.
- SEO, or search engine optimisation. This refers to the practice of manipulating your website, content and online reputation so that you appear at the top of the organic search engine rankings for relevant keywords.
These are the most common digital marketing strategies employed by lawyers and law firms, but the list is by no means exhaustive.
Allocate Your Budget & Plan Your Spending
Once you’ve decided what sort of marketing strategies you’re going to use and how much money you’re going to spend in total, you need to allocate your budget. Make sure that you’re spending your marketing money wisely, and consider consulting a digital marketing specialist if you’re not sure exactly how to create your own online marketing plan.
A clear, efficient online marketing plan is a crucial part of any successful business in the modern world. The world of law is becoming increasingly competitive, which means that you need to do whatever you can to gain an edge on your competitors. A clean marketing plan will help you spend your money wisely, netting you more clients and generating a greater return on investment.