Improving the ranking of your website can play a huge part in the success of your local business, but it takes specialist skills to achieve it. Trying to do it yourself might seem worthwhile, but it can cost you a lot in terms of time and money. The wisest course of action is to employ a local SEO agency or company who have the skills and resources to implement an effective search engine optimisation campaign for you.
The first advantage of using a local SEO agency might not seem obvious, as you will likely have to pay them a fee upfront, but doing so will reduce your costs. The reason is that each element of an SEO campaign will require a specific expert whose work you would have to pay for. If you are contracting each individual piece of work to a different agency or company each time, the costs will be huge.
By comparison, employing an agency who will oversee all the work, means the overheads will be greatly reduced, as most of the work can be done by the staff which the agency employs. Even if they must outsource some of the work, they will be able to secure the services of experts with whom they may have negotiated a special rate due to the volume of work they are generating for them.
This leads to another advantage as any expert they use externally will have already proven themselves with past clients which the agency has used them for. Compare this to you having to go out and find experts yourself. It is unlikely you will have used any of them before, so you will have no certainty whether they are any good at what they do or not.
Speaking of expertise, there is the huge benefit of the experience which a local SEO agency will have across a whole range of important elements which make up the field of SEO. Keyword research, backlinking strategies, website audits, and site navigation are just a few of the areas of knowledge they will be experts on.
Whilst you may be able to learn some of these, the chances of learning every single skill to the level required to improve your website’s ranking sufficiently, are slim. As the old adage goes…leave it to the experts.
There is one final advantage which feeds into both the cost element and expertise element of what we have spoken about so far, and that is in terms of the tools and resources which a local SEO agency will have access to. Tools which can do extensive keyword research, competitor analysis, or website audits come at a cost, plus they require significant expertise to make informed recommendations from their data.
Instead of worrying about paying for these tools, or trying to make sense of all their data yourself, let your local SEO agency do all this for you. Whilst they are doing that, you can get on with what you are best at, which is running your business.