1. Having your website linked from your Google+ profile gives it search credibility.

Simple fact. Plus if your business sells widgets, and you post to your Google+ account about your widget blog, and your location is known to Google, then when users search for widget merchants in your area, your site or your account will pop up closer to the top.

2. There’s fewer distractions on Google+.

Some users might compare Facebook and disdain the lack of things like having a “favorite music” or “books you’re read” section. But really, what does that do? Google+ also removed games, and has a general lack of gizmos entirely. That’s a good thing. There’s less noise, more room for you, yourself, to shine.

3. Google+ has superior market targeting.

Because Google+ has Communities, Hangouts, and Pages, all of them excellent opportunities to make connections through your product. Keep an eye out for communities that target your market, and be sure to post there. Make a few extra pages detailing your products and services. Host hangouts within your target market’s niche.

4. Google+ was built with business in mind.

This is something important for online business. Facebook was started with college buddies in mind. It really was just a private network that was exclusive to a school community, then they started letting in other colleges, and last everybody. But it was still always intended as person-to-person social networking. That’s wonderful, but Google+ has a one-size-fits-all solution. You’ll notice that a Google+ page for a corporation looks at home, while a corporate Facebook page looks like a monkey stuffed in a Tshirt.

5. Google+ is growing.

While it has a lot of catching up to do yet, it is also the newest social network. Consider how long it took for each of the social networks to reach their first 50 million users: Facebook took 1,325 days. MySpace took 1,046 days. Sound good? Google+ had signed on its 50 millionth user in just 88 days! As of the second business quarter of 2013, Google+ had 34% of social network market share to Facebook’s 46%. Consider that Google+ launched in 2011, while Facebook launched in 2004. Google+ is going to leave tire tracks on Facebook’s back; remember you read it here first!

For advice on social media marketing, contact Digital Marketing Perth.

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