Here’s a great example of how you can enhance your Web site’s usability and assist your SEO efforts.

Too often, you may have created a lot of Web pages but they don’t “speak” to each other. If a visitor is on my company’s Internet Marketing Services page, then they might also be interested in our web analytics services or our search engine marketing services.

So, we’ve added links to those pages on the Internet Marketing Services page. Simple stuff.

Linking like this creates great internal linking, which is great for the user experience. These internal links provide an opportunity to use a keyword-rich anchor text link to that page.