Setting up a blog to promote your marketing presence on the web is just half the battle. Once you get going, you have to keep going. But while you’re at it, be sure you aren’t just filling up space without attracting visitors. A few tips:
Fulfill the visitor’s expectations. – Posting regularly is important, as is keeping the content consistent. You want to draw the kind of audience who make best customers, and tailor your content that way.
Make the most of your traffic. – Social bookmarking icons, RSS feed icons within easy reach, and links to the rest of your site will help turn those one-time visitors into regulars.
Archive. – The worst thing you can do to a blog is make the past content difficult to access. Live Journal, we’re looking at YOU! Ditch the clumsy calendar and – Blogger.com, you too – maybe even the year-month-day tree structure too. Lists are your friend.
Watch the analytics. – Learn and adapt new strategies from watching the way visitors access your site. For instance, you might have a very popular image that appears in image search results. How about adding your website name to that image?
Keep your friends close. – Once you start linking to other blogs in your sidebar, be sure to visit them yourself regularly. Just drop by once a week. They’ll see your traffic and be likewise motivated to visit you more.
Cut it up once in a while. – Every now and then, surprise your regular readers. Post a silly joke post, vary your usual topic, and certainly, blog about what interests you the most, because then it will interest others.