We’re downright nostalgic for the good old days when SEO work didn’t involve so many animal names. here’s the latest breakdown on Google Panda vs Google Penguin and what they mean to you. It’s a great resource and you should read it carefully, because there’s a lot of half-baked theories and general panic going on out there and this post is a smooth voice of reason.

Let’s try to view the Google Penguin update rationally: Keywords are not dead. Even Google’s own webmaster guidelines advise “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” That’s all you have to do. Deep breaths, everybody. We’ll get through this.

 

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