For the purpose of SEO, you need to always be on the look out for the keywords that can bring in lots of traffic. However, it does not end there. What you also need to understand is, which keywords bring in more traffic, as well as conversions for you?
Unless you get visitors to become customers, to get huge traffic would be of no use. You should analyze, what gets you more visitors and also ensure that your sales are completed with them. This is where web analytics can be of immense help to you. You can literally listen to what your customers are saying by using web analytics tools, which are available.
The web analytical tools and test can give you the most valuable information about visitors. You can get a peek at their browsing and searching behavior.
The most frequent keyword phrases and the traffic changes as a result of the use of these keywords, which are very constructive to learn from reading your analytics. From these, you also learn to understand the information retrieval algorithms, as well as the heuristics process of qualifying for a search engine. You can make use of this information, as you develop content for your website.
You should be able to accommodate direct, as well as semi direct search behavior, as a result of usage of different metrics.
A very important piece of information that you achieve from web analytics is the amount of words and phrases that people type as search queries, to find a web page. You can find this useful to receive specific target visitors, which can be useful to improve the chances of conversion.
Similarly, search engines generated traffic can be reported using web analytics tool with some other details, which can be very useful in understanding, if your return on investments have been of any profit. You can know the traffic that comes from paid listings from amongst the total list retrieved by search engines. This way you can understand the effectiveness of your SEO efforts. There are some higher end analytic tools that can generate reports from outcomes of organic search engines.
You can also make use of such analytical tools for the purpose of copywriting. It helps you to understand, what and how to write for target audience. Use of keywords is important, but developing content, keeping in mind the LSI can be even better. You can understand from such tools the different keywords and their synonyms that can help develop content without putting in the same keywords, too many times.
Using semantically right terms, you will find your rankings go high. Web analytic tools provide you with overall information about the amount of time users spend on your website, the keywords that are most useful and even learn, where they exit your site. This is useful to understand, where the problem lies in your website. If they do not come to your website from the landing page, then you should know, what is to be improved.
You need to measure effectiveness of your efforts to bring in traffic, as well as sales. By monitoring the information related to sales, you can use it to suggest the most effective keywords and make changes wherever necessary. This helps in reducing gaps, in what the customers require and what you actually provide. Web analytical tools are a must to improve conversion rates for your website.