1. Having your website linked from your Google+ profile gives it search credibility.
Simple fact. Plus if your business sells widgets, and you post to your Google+ account about your widget blog, and your location is known to Google, then when users search for widget merchants in your area, your site or your account will pop up closer to the top.
If you’re seeking start-up funding for your web business or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.
The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?). Continue reading
A fascinating and soul-searching read at hand over at the Central Desktop Blog, on The evolution of the ad campaign. It talks about how moving the marketing industry into the web age has led to some advantages, but some disadvantages as well. The interesting point is the lack of “big ideas”.
We don’t see those really inspired advertisers that capture our interest. Instead, everything kind of blends into a slick, over-produced corn mush, with hardly any commercial distinguishable from product to product. Take this away – advertising is all about getting your potential customer to remember your product. If your marketing strategy doesn’t stand out in any particular way, your product won’t either.
We’re all beautiful and unique snowflakes, are we not? We all have special skills to bring to the table, each of us good at one thing, none of us better at everything. Online marketing blog TopRank has a post on fitting all those snowflakes into one useful corporate snowman. Don’t you love that analogy?
It raises some interesting parallel discussions about how one could use customer’s personality types to market more efficiently. The Dominant customer could be sold with “Our product will help you conquer the world.” The Influential customer could be sold with “Get things done with our product.” The Steady customer could be sold with “Our product is the same tried, tested, and true solution you’ve come to expect.” And the Conscientious customer could be sold with “Our product is made with quality in mind.” Read more website strategies.
This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars. Continue reading
We’re downright nostalgic for the good old days when SEO work didn’t involve so many animal names. here’s the latest breakdown on Google Panda vs Google Penguin and what they mean to you. It’s a great resource and you should read it carefully, because there’s a lot of half-baked theories and general panic going on out there and this post is a smooth voice of reason.
Let’s try to view the Google Penguin update rationally: Keywords are not dead. Even Google’s own webmaster guidelines advise “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” That’s all you have to do. Deep breaths, everybody. We’ll get through this. Continue reading
Once upon a time, Google and SEO were at a relative truce. Then Google began swatting at black-hat SEO tactics. Then gray-hat SEO tactics. And now, it just hauls off and clobbers everybody, damn your hat color. The latest news on the Penguin update is just par for the course. It’s just getting to where if you’ve ever made page one ever in your life, Google now hates you.
We’re wondering how long it will be until paranoid conspiracy theories develop in the SEO rank and file. Well, of course, that’s “more than the usual conspiracy theories”. Yet we don’t see demand for the old-school black-hat SEO diminishing in the slightest – the more Google punishes some behaviors, the more people stubbornly cling to them. It’s like a battle of wills between a domineering mother and a rebellious teenager.
You know what your goal should be with marketing? To make your advertisement so interesting that the user forgot that it wasn’t why they came there in the first place.
This post on Content Marketing Done Right is a good example. There’s one of those ads on YouTube – where you normally sit there waiting for the ‘skip ad’ button to pop up. Except, saith Chris Brogan, this ad is produced so well and hooks you so thoroughly that it’s tough to stop watching it. Continue reading
In Nevada, USA, a judge has made an unusual ruling regarding search engines. To say the least.
See, Chanel (a fashion and beauty company) was in a fit because counterfeit websites are ripping off their good name. Fair enough. Then they had a court ruling to seize all of the domains (raising an eyebrow here, but possibly justified). But then the judge also ordered “all Internet search engines including, but not limited to, Google, Bing, and Yahoo, and all social media websites including, but not limited to, Facebook, Google+, and Twitter” to remove any index listings for the counterfeit pages.
Uh, your Honour? I’m sure your desk in Nevada doesn’t have jurisdiction outside the USA, so what good will this do at all? You’ve heard of a little company called “Yandex”? It’s kind of in Russia…
It’s hard to believe that we’re still hearing about Panda. It seems as old as Y2K now. Yet here we are looking at another story about a webmaster sore at Google over it. Search Engine Watch gives us a refreshing reality check: Maybe a site drops in Google’s SERPS just because its junk?
There’s also, at the bottom of the article, a handy list of things to check when your site rankings drop. It’s good to keep in mind that sometimes webmasters throw themselves into a panic when they don’t have to. We’ve seen web-workers at lunch with a laptop: They order lunch, hit F5, pay the cashier, hit F5, take a seat, hit F5, and they go “Whoa! We dropped three places!” and out the door they run while we watch their sandwich get cold, or until somebody eats it.
Search Engine Land reports on Google’s latest move in its attempt to horn into the social networking banquet, where they’re going to start verifying an account identity. The chatter about this one is, surprisingly, more positive than you’d expect. While there are still concerns about online privacy, it seems that web users are sick of something else even more:
Trolls, scams, spammers, sock-puppets, and general fools using the whole wide world for their personal playground.
It is true that the state of the web as we know it does lend itself to a hostile environment. Take the case of David Mabus, a Canadian who made a career out of sending thousands of threatening emails and IMs to everyone he saw on the web for more than ten years. He has just now been arrested. If you were on any side of an issue opposite him, chances are you were threatened under one of his many accounts.
Or take Sanford Wallace, the notorious “spam king” of Facebook, who’s now in US authority custody and looking to serve about 40 years.
Can we really measure how much human misery these people cause? Making everybody online have to carry an ID badge may not be the perfect solution, but we just might be ready to sit back and give it a try.
In the film Minority Report, we see that advertising in the future is triggered by iris scanners who identify you by eye pattern and use that to have talking billboards address you by name. Our present is getting closer and closer to that science fiction scenario!
The latest musing on Google+ is over at SEOChat, which asks How Google Plus Could Change SEO. There’s a list of features which Google+ adds, each of which have the handy side effect of offering more targeted advertising. Briefly, the list is:
circles – tracks influencers
+1 button – tells user’s likes
sparks – shares interests
profile data – nothing new there
hangouts – group chats, could be targeted for more keyword focus
location data – get to know the potential customers in your area, anyone?
photos – soon to be crawled with facial recognition software
It’s coming! We can almost hear the hologram billboards at the subway terminal: “Jon Anderton! You could use a Guinness right now!” Web Designers Perth Continue reading
SEO bloggers were abuzz only a few months ago about the mighty Google update. Nicknamed “Panda”, this was the update that was to limit the ranking of low-quality text-farm type sites that clog search results. The new update valid about June of 2011 is Panda 2.2, and Search Engine Roundtable has the dirt on that.
Now, they didn’t specifically come out and say content farms… but it’s pretty clear that they were looking in their direction.
This is actually good news for those of us who work to be both legitimate and high-quality. When we mean “content farms”, we mean the typical empty keyword-stuffing filler content that most of us knew better than to keep using past 1998. All that and more is explained by Search Engine Land, which also goes on to mention ‘scraper’ sites that steal your content and repost it without even bothering to write their own!
Another kind of content is the “article spinner” variety. In this method, there’s an attempt to make robots write like humans. You can spot spinner content a mile away, if you’re a functional English speaker: “This is was good contents method and our are happy to provides it to you to use in or health.” It’s done by scraping content and then implementing an algorithm that changes one word for another. Nice try, guys, but – with a sigh of relief from those of us who write for a living – the tech’s not there yet.
More recently, SEOBook also asked whether that update worked or not. You’re still seeing some farmed content come up in SERPs, of course, but maybe not as much as there was a year ago.
We love posts like this that explore the human side of computer-human interactions. In Clients Who Panic – Tips on Calming Their Nerves, some deep Zen is offered to combat the nervous feeling that search engine spiders and other websites are plotting against you.
Because, they are, you know! While you sleep, other webmasters around the globe are spending the night whittling away at your PageRank… they wants it for themselves, the greedy hobbitses…
Those sudden drops in the rankings especially leave an acid pit in your stomach. But the fact is, Google keeps its algorithms secret, and as long as the process is closed, there’s going to be some anxiety. Anyway, changing site rankings are just a fact of life in the SEO game. That’s kind of also why it’s such a fascinating business.
A very sobering blog post up at SearchEngineWatch, White Hats: This is Why You’re Getting Beaten, about how the bad guys are mopping the floor with the good guys.
(and is anybody else getting tired of the hat metaphor?)
Anyway, as good a point as is made there, we’d like to ask, “Is it really that way?” Because here’s the thing: attracting traffic to your website is all about converting sellers, via ads and point of sale. No matter what, that’s the goal.
Now, no matter how many search engines you fool, the search engine isn’t the one spending the money; a person is. And the person who gets to your site after you’ve rigged the search engine to come up as a false result in order to throw a page full of spam in their face is going to leave angry without spending any money and go someplace else anyway. So really, the ones doing blatant black hat SEO are actually just piddling away time and money anyway.
Kind of like spammers, there’s always the few sites that will never go straight. But they’re getting a lot of false hits and a few legit but very dumb users. Remember, all traffic is not created equal. We’d rather get 5,000 visits a month from the cream of the intellect market than 500,000 a month from bots and dopes.
A fun bit of engagement over at Matt Cutt’s pad, asking What would you do if you were CEO of Google?. Cutts admits that he’d think in terms of big projects – starry eyed dreamer, and hey, nothing wrong with that. The comments also have a ball with this bit of day-dreaming.
But we’re the boring old practical idealist. In Eric Schmidt’s shoes, we’d either (a) put even more guns into Android than it has already, or (b) modify a Linux into a desktop OS and push it to compete head-to-head with Microsoft.
Seriously, we’re tired of Microsoft owning the world with a small pocket for Apple and the rest is brave, tiny mites like Linux and BSD up against the Redmond Sauron. We’d just like to see somebody stand up to MS, just so we know its possible. Even if we still use Windows anyway, it would be nice knowing an alternative was ready.