1. Having your website linked from your Google+ profile gives it search credibility.
Simple fact. Plus if your business sells widgets, and you post to your Google+ account about your widget blog, and your location is known to Google, then when users search for widget merchants in your area, your site or your account will pop up closer to the top.
If you’re seeking start-up funding for your web business, or continuing financial sharing to help it grow, you’ll be interested in this in-depth discussion on “10 Views On What To Look For In An Investor” over at Read/Write.
The answers contain a few surprises, but all of them also illuminate some marketing strategies. For instance, one person values networking – she will always “consider the connections that an investor (or anyone else) can bring to the table over anything else.” All of these are refreshing takes on philosophies of business. (Is that even a thing?).
A fascinating and soul-searching read at hand over at the Central Desktop Blog, on The evolution of the ad campaign. It talks about how moving the marketing industry into the web age has led to some advantages, but some disadvantages as well. The interesting point is the lack of “big ideas”.
We don’t see those really inspired advertisers that capture our interest. Instead, everything kind of blends into a slick, over-produced corn mush, with hardly any commercial distinguishable from product to product. Take this away – advertising is all about getting your potential customer to remember your product. If your marketing strategy doesn’t stand out in any particular way, your product won’t either.
We’re all beautiful and unique snowflakes, are we not? We all have special skills to bring to the table, each of us good at one thing, none of us better at everything. Online marketing blog TopRank has a post on fitting all those snowflakes into one useful corporate snowman. Don’t you love that analogy?
It raises some interesting parallel discussions about how one could use customer’s personality types to market more efficiently. The Dominant customer could be sold with “Our product will help you conquer the world.” The Influential customer could be sold with “Get things done with our product.” The Steady customer could be sold with “Our product is the same tried, tested, and true solution you’ve come to expect.” And the Conscientious customer could be sold with “Our product is made with quality in mind.” Read more website strategies.
This post by marketing strategist B to B points out that bad research proliferates online and gives you a much-needed pointer on how to sort the correct information from the mirages. We love this quote: “…where statistics are plentiful but facts are elusive.” Yes, it is true, many marketers out there seem to be able to draw whatever conclusion they want to from any set of data. The industry contains a great deal of spin and hype, and very few people calling it out. For web entrepreneurs, be at least a little bit skeptical and do some research before just giving anybody your marketing dollars.